The internet phenomenon, The Time is Now by John Cena and his first cousin Marc Predka ( aka Tha Trademarc ) refers to John Cena’s rise to the top of the World Wrestling Entertainment ( WWE ). Becoming the Franchise as he was called. Going from his character’s persona as a rapper and a theme song called, Basic Thuganomics, Cena wanted his new theme to resemble the one from Rocky. When Cena won his first world title in 2005, his new theme song helped the evolution of his character.
“ Your time is up, my time is now
You can’t see me, my time is now
It’s the franchise, boy I’m shinin’ now
You can’t see me, my time is now ”!
In recent years after a prank on a radio show when viral, the opening to Cena’s theme became part of a meme. The Unexpected John Cena has changed the way the world perceives professional wrestling. Once mocked and discredited for its “ fake ” nature. The predetermined sport was never accepted into the mainstream culture of the 21st century. According to Taz, host of “ The Taz Show, Bodyslams and Beyond ” on a podcast network housed by CBS’ Radio.com , “ The mainstream universe looks at wrestlers as three main things: crazy, mean and fake ”.
The unexpected John Cena meme has made Cena more known to mainstream audiences. More people are now singing the opening to his theme song. The viral trend has been acknowledged by Cena and WWE. Both parties had participated in the meme on multiple occasions. Cena partnered with US carrier Cricket Wireless to bring the meme to life.
In October,as a happy Halloween message from the E! new reality spin-off show, Total Bellas, Cena dressed up as his girlfriend, former multi-time WWE Divas Champion, Nikki Bella. Unexpectedly, Cena’s theme and entrance video hit and Nikki Bella came out dressed as her boyfriend. WWE has fully endorsed and promoted these videos. They have posted them on their website and are easily found.
If this song had never been recorded, John Cena, WWE, and both of their popularity would not nearly be where it is today. WWE would not have transcendence professional wrestling as much as it has today. Cena might not have hosted this year’s ESPY Awards, appeared in multiple non-WWE produced movies such as Trainwreck and Sisters. The Time is Now, defines Cena’s character. Take that away and a huge part of his persona is gone, lost forever. It is harder to connect with the fan which WWE values. My Time is Now is the anthem to Cena’s career. It has helped everyone involved in it tremendously.
John Cena’s, The Time is Now, has been heard by tens of millions of people. From the 100,000 people that heard it live in person at WrestleMania ( WWE’s biggest show of the year ) to millions of other who have heard it in arenas around the world. The digital footprint of the song has is enormous. From all of the downloads, views, and microtransactions on sites like iTunes, Spotify, YouTube, WWE.com, Sports Illustrated just to name a few.
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Lal, Rahul. “Taz: ‘The Mainstream Universe Looks At Wrestlers As Crazy, Mean And Fake’.” Radio.cbssports.com. CBS’ Radio.com, 16 June 2016. Web. 1 Nov. 2016.
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Mustard, Extra. “Unexpected John Cena Is Your New Favorite Internet Meme.” SI.com. Web. 01 Nov. 2016.
Roche, Jason. “The Unlikely Origin of WWE Star John Cena’s Entrance Music.” L.A. Weekly. 02 Apr. 2016. Web. 01 Nov. 2016.
Schwartz, Nick. “John Cena Recreates the ‘Unexpected John Cena’ Meme.” FOX Sports. 29 June 2016. Web. 01 Nov. 2016.
By Daniel Van Boom June 29, 2016, 9:36 PM PDT @dvanboom. “‘Unexpected John Cena’ Is No Longer Just an Internet Meme.” CNET. 30 June 2016. Web. 01 Nov. 2016.
Published by Random Writer on December 2, 2016, at 11:59 pm.